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湖南省文化和旅游厅解读《进一步激发文化和旅游消费潜力的若干措施》

湖南省人民政府门户网站 blondambitionmusic.com 发布时间: 2021-03-09 15:01 【字体:

  一、出台《进一步激发文化和旅游消费潜力的若干措施》(以下简称《若干措施》)的背景和意义

  WEITONGCHOUZUOHAOCHANGTAIHUAYIQINGFANGKONGHEJINGJISHEHUIFAZHANGONGZUO,SHENRUGUANCHELUOSHIDANGZHONGYANG、GUOWUYUANGUANYUJIANDINGSHISHIKUODANEIXUZHANLVEDEJUECEBUSHU,JIAKUAIXINGCHENGYIGUONEIDAXUNHUANWEIZHUTI、GUONEIGUOJISHUANGXUNHUANXIANGHUCUJINDEXINFAZHANGEJU,QUANGUOGEDIFENFENBAJIFAWENHUAHELVYOUXIAOFEIZUOWEIKUODANEIXUDEZHONGYAOZHUASHOU,YOU18GESHENGSHIQUCHUTAILEJIFAWENHUAHELVYOUXIAOFEIQIANLIDEWENJIAN。2019NIAN8YUEGUOWUYUANBANGONGTINGYINFALE《GUANYUJINYIBUJIFAWENHUAHELVYOUXIAOFEIQIANLIDEYIJIAN》(GUOBANFA〔2019〕41HAO),2020NIAN3YUEGUOJIAFAGAIWEIDENG23GEBUMENCHUTAILE《GUANYUCUJINXIAOFEIKUORONGTIZHIJIAKUAIXINGCHENGQIANGDAGUONEISHICHANGDESHISHIYIJIAN》(FAGAIJIUYE〔2020〕293HAO)。2020NIAN9YUEFEN,XIJINPINGZONGSHUJIZAIHUNANKAOCHA,DUIGAOZHILIANGFAZHAN、WENCHUANGCHANYE、HONGSELVYOUDENGGONGZUOTICHULEMINGQUEYAOQIU。SHENGWEISHUJIXUDAZHEQIANGDIAO,WENLVXINGYESHIXIAOFEIXINLANHAI。SHENGWEIFUSHUJI、SHENGZHANGMAOWEIMINGYAOQIU,JIANG“WENHUA+LVYOU”DAZAOCHENGQUANSHENGJINGJIFAZHANDEZHONGYAOZENGZHANGDIAN。

  CHUTAI《RUOGANCUOSHI》YOUBIJIAOZHASHIDEGONGZUOJICHU。2019NIAN,WOSHENGWENLVXITONGXIANHOU21CIZAIQUANGUOWENHUAHELVYOUXITONGDAHUISHANGZUODIANXINGJINGYANFAYAN,RONGHUO28XIANGGUOJIA、SHENGJIRONGYU。QUANSHENGJIEDAIGUONEIWAIYOUKE8.32YIRENCI、TONGBIZENGZHANG10.41 %,SHIXIANLVYOUZONGSHOURU9762YIYUAN、TONGBIZENGZHANG15.56 %,JIEJIN“SHISANWU”GUIHUA“WANYICHANYE”MUBIAOZHI。2020NIAN,QUANSHENG3779JIAGUIMOYISHANGWENHUAQIYESHIXIANYINGYESHOURU3395YIYUAN,SHIXIANYOUFUZHUANZHENGZENGZHANG、BISHANGNIANZENGZHANG2.8%;QUANSHENGJIEDAIGUONEIWAIYOUKE6.9YIRENCI,SHIXIANLVYOUSHOURU8261YIYUAN,JUNHUIFUDAOQUNIANDE85%。“WUYI、DUANWU、SHIYI”JIAQIQUANSHENGLVYOUSHOURUZAIQUANGUOFENBIEPAIDIER、DIYIWEI、DIERWEI,HUNANTUIDONGWENLVQIYEFUGONGFUCHANGONGZUORUXUANWENLVBUDIANXINGANLI。WOSHENGWEILIEKUASHENGYOUMUDEDIRENQIBANGDIWUMING,ZHANGSHASHISHUQIYEYOUFUSULVQUANGUODIYI,ZHANGJIAJIECHENGWEIZUISHOUHUANYINGDESHIDAMUDEDICHENGSHI。

  KEYISHUO,CHUTAI《RUOGANCUOSHI》JISHILUOSHIDANGZHONGYANG、GUOWUYUANHESHENGWEI、SHENGZHENGFUJUECEBUSHUDEBIRANYAOQIU,YESHIDALISHISHI“SANGAOSIXIN”ZHANLVE、DAZAOLVYOUWANYICHANYE、CUJINWOSHENGWENLVCHANYEGAOZHILIANGFAZHANDEXIANSHIXUYAO;YOULIYUTONGCHOUZUOHAOCHANGTAIHUAYIQINGFANGKONGHEJINGJISHEHUIFAZHANGONGZUO,JIAKUAIWENHUAQIANGSHENGHELVYOUQIANGSHENGJIANSHE,CUJINWENHUAHELVYOUXIAOFEIKUODAGUIMO、ZHUANXINGSHENGJI,CHONGFENFAHUIXIAOFEIDUIJINGJIZENGZHANGDEJICHUXINGZUOYONG,CHIXUZENGQIANGRENMINQUNZHONGDEHUODEGAN、XINGFUGAN,WEIJIANSHEFURAOMEILIXINGFUXINHUNANZUOCHUJIJIGONGXIAN。

  二、《若干措施》的主要内容和特点

  《RUOGANCUOSHI》BAOKUOTUICHUXIAOFEIHUIMINBIANMINCUOSHI、TUIJINXIAOFEISHIDIANSHIFAN、JIAKUAIGAODENGJIJINGQUHEWENLVXIAOFEIJIJUQUJIANSHE、SHISHIZHIHUIWENLVGONGCHENG、FAZHANJIARIHEYEJIANWENLVJINGJI、KAIZHANXIANGCUNLVYOUXIAOFEIXINGDONG、TUPORUJINGLVYOU、WAJUELVYOUGOUWUQIANLI、PEIYUGAOPINZHIDELVYOUYANYIHEZONGYIJIEMU、FENGFUWENLVXIAOFEIYETAI、YOUHUAWENLVXIAOFEIHUANJING、JIAQIANGZUZHISHISHIHEZHENGCEBAOZHANG12TIAOCUOSHI,YOUSANDATEDIAN:YISHITUCHUQIANZHANXING。CHITOU“SHANGQING”,DUIBIAOGUOBANFA〔2019〕41HAO、FAGAIJIUYE〔2020〕293HAOWENJIANYAOQIU,BAWOCHANGTAIHUAYIQINGFANGKONG、GONGGUTUOPINGONGJIANCHENGGUO、SHISHIXIANGCUNZHENXINGZHANLVE、WENLVRONGHEFAZHANDENGDAQUSHI,ZHEYANWEIRAOZHONGXIN、FUWUQUANJU,TICHULEYIXILIELUOSHIJUCUO。ERSHITUCHUCHUANGXINXING。JIEJIAN“WAIQING”,RENZHENXUEXIXIONGDISHENGFENDEHAOSILU、HAOJUCUO,BIRU,MUQIANSHICHANGXUQIUHUSHENGJIAOGAODEANQUAN、JIANKANG、YANGSHENGDENGWENLVXIANGMU、TUIJINJUCUO,DASHUJUZHIHUILVYOU、XIANSHANGLVYOUSHANGPIN、GAOKEJIDEWENHUALVYOUXINYETAIDENG,DOUJINXINGLERENZHENXUEXIJIEJIAN。SANSHITUCHUCAOZUOXING。MOQING“SHIQING”,ZHENDUIHUNANWENLVDETEDIAN、YOUSHI、DUANBAN,NULIJIANGHUNANTESEGUANCHUANYUWENJIANQICAODESHIZHONG。JIANGCHIXUKAIZHAN“JINXIUXIAOXIANGRENNIYOU”WENHUALVYOUXILIETUIGUANGCUXIAOHUODONG,SHENRUSHISHI“LVXINGSHESONGKERUCUN”GONGZUOJIHUADENGXINJUCUOYEXIERULE《RUOGANCUOSHI》。LINGWAI,JIANGGONGZUORENWUANZHAOBUMENDANWEIZHIZEZHINENG,FENGONGLUOSHIDAOSHENGZHIXIANGGUANBUMENHEGESHIZHOURENMINZHENGFU。

  三、《若干措施》突出进一步优化文旅消费环境

  WEIBUZUWENHUAHELVYOUXIAOFEIHUANJINGDUANBAN,WEIXIAOFEIZHETIGONGGENGHAOGENGSHUSHIDEXIAOFEIHUANJING,《RUOGANCUOSHI》TUICHULEXILIEYOUHUACUOSHI:

  YISHIZAIWENLVXIAOFEIHUIMINBIANMINFANGMIAN,JIXUTUIDONGGUOYOUJINGQUMENPIAOJIANGJIA,LUOSHIJINGQUMENPIAOJIANMIAN、JINGQUMIANFEIKAIFANGRIDENGZHENGCE。GULIWENHUALVYOUQIYEZUJIANJINGYINGLIANHETI,SHISHIWENHUALVYOUXIUXIAN“YOUHUITAOCAN”。CHIXUTUIGUANG“JINXIUXIAOXIANG”QUANYULVYOUYIKATONG,TANSUOJIANLIZHENGHEZIYUAN、KUAJIEYINGXIAO、PIAOJIABUTIEDENGYOUXIAOJIZHI,YINDAOXIAOFEIZHEJIJICANYUGELEIWENHUAHELVYOUHUODONG。CHIXUKAIZHANSHENGWAI“QIANTANGZHUANLIE·QIANTANGBAOJI”YOUHUNAN、“JINXIUXIAOXIANGRENNIYOU”DENGWENHUALVYOUTUIGUANGCUXIAOHUODONG,KUODAGUONEIWENHUALVYOUXIAOFEI。GULIJINRONGJIGOUZAIYIFAHEGUIQIANTIXIA,XIANSHANGXIANXIARONGHEFAXINGWENHUAHELVYOULIANMINGYINXINGKA,TUICHUTEHUISHANGHU、TEDINGJINGQUMENPIAO、TEDINGLVYOUXIANGMU、LVYOUQUZHUANSHUJINIANPINDENGCHIKAXIAOFEIZHUANXIANGZHEKOUHUODONG。

  ERSHIZAIZHIHUIWENLVFANGMIAN,TUOZHANHULIANWANGJISHUZAIWENHUAHELVYOULINGYUYINGYONG,JIAKUAIWENHUALVYOUDASHUJUGONGCHENGJIANSHE,TUIJINQUANSHENGZHIHUILVYOUTIXIJIANSHE,JIANHAO“JINXIUXIAOXIANG·HUNANWENLV”YUNPINGTAI,ZHUBUSHIXIANWENHUALVYOUZHIHUIJIANGUAN、ZHIHUIYINGXIAOHEZHIHUIFUWU。YINDAOYANCHU、WENHUAYULE、JINGQUJINGDIANDENGCHANGSUOGUANGFANYINGYONGHULIANWANGSHOUPIAO、ERWEIMASHOUPIAO。TUIDONGSHISHIYIDONGZHIFUBIANMINSHIFANGONGCHENG,TIGAOWENHUAHELVYOUXIAOFEICHANGSUOYINXINGKASHIYONGBIANJIEDU,TUIGUANGYIDONGHULIANWANGXINXINGZHIFUFANGSHI。ZHICHIYOUTIAOJIANDEWENHUAHELVYOUQIYEJIJISHENBAOSHENGJIWENHUAHEKEJIRONGHESHIFANJIDI,CUJINWENHUAHEKEJISHENDURONGHE。ZHICHIYOUTIAOJIANDELVYOUQIYEYUJINRONGJIGOUHEZUOJINXINGHULIANWANGJINRONGCHUANGXIN,DAZAOZAIXIANLVYOUDISANFANGZHIFUPINGTAI。DAO2022NIAN,4AJIYISHANGJINGQUSHIXIANMIANFEIWi-Fi、ZHINENGDAOYOU、DIANZIJIANGJIE、ZAIXIANYUDING、XINXITUISONGDENGGONGNENGQUANFUGAI;5AJIGUOYOUJINGQUQUANMIANSHIXINGMENPIAOYUYUEZHIDU。

  SANSHIZAIYOUHUAWENLVXIAOFEISHICHANGHUANJINGFANGMIAN,TUIDONGGAOSUGONGLUFUWUQUJIANSHEXIUXIANYIZHAN,JIAKUAIAJIJINGQUTONGJINGGONGLUJIANSHE,SHEZHIYIPIZIJIA、ZIZHUBIANMINLVYOUFUWUDIAN。ZHICHIYOUTIAOJIANDEWENHUACHANGGUANSHENGJIGAIZAO,JIANSHEZONGHEXINGWENHUATIYANXIAOFEIZHONGXIN。LUOSHILUOXIWENHUAHELVYOUXINGYECHANGTAIHUAYIQINGFANGKONGCUOSHI,QIANGHUADUIWENHUAYULE、LVYOUSHESHIZHILIANGANQUANJIANGUANHEWENHUALVYOUSHICHANGZHIXUJIANGUAN,JIAKUAIWENHUAHELVYOUFUWUBIAOZHUNHUAJIANSHE,YANLIDAJIWEIFAWEIGUIJINGYINGXINGWEI,QUEBAOWENHUALVYOUSHICHANGANQUAN、YOUXU、GUIFAN、WENMINGYUNYING。WANSHANSHICHANGZHUTIHECONGYERENYUANXINYONGJILUBINGZHUBUNARUQUANGUOXINYONGXINXIGONGXIANGPINGTAIHEGUOJIAQIYEXINYONGXINXIGONGSHIXITONG,DUILIERUWENHUASHICHANGHEIMINGDANHELVYOUSHICHANGHEIMINGDANDESHICHANGZHUTI、CONGYERENYUANSHISHILIANHECHENGJIE。

  四、发挥文旅消费作用,促进全面脱贫与乡村振兴有效衔接

  JINNIANLAI,WENLVFUPINCHENGWEITUOPINGONGJIANDEZHONGYAOQUDAO。SHENGWENLVTINGBEISHENGWEIPINGWEI“2019NIANDUTUOPINGONGJIANGONGZUOXIANJINDANWEI”,ZAIWOSHENGTUOPINGONGJIANSHIFANCUNZHONGYOU41%SHIWENLVFUPINZHONGDIANCUN。LIZUWENLVXINGYETEDIAN,SHOUCHUANG“FEIYI+FUPIN”JIZHIMOSHI,QUANSHENG51GEPINKUNXIANSHELI160JIAFEIYIFUPINJIUYEGONGFANG,DAIDONG6.8WANRENTUOPIN,LEIJICHUANGSHOU17.5YIYUAN;SHOUCHUANGHUNANSHENGWENYIQINGQIDUI“JINGZHUNFUPIN”YOUXIUWENYIZUOPINXUNYANHUODONG,ZAIQUANGUOWENYIJIELVXIANZOUCHULEWENYIFUPINDEXINLUZI;SHOUCHUANG“SONGKERUCUN”GONGZUOJIHUA,2020NIAN,ZUZHI292JIALVXINGSHEZAIDAXIANGXI、SHENQIXIANGDONG13TIAOJINGPINXIANLUFATUAN3.2926WANCI,SONGKE195.27WANRENJINGZHUNDAODA198GEFUPINCUNZHEN,DAIDONGXIAOFEI123.15YIYUAN;SHOUCHUANG“JINGQUDAICUN、NENGRENDAIHU、QIYE+NONGHU、HEZUOSHE+NONGHU”DENGMOSHI,XINGCHENGLEHUNAN“RANGMEILIZHANSHENGPINKUN”DE55GELVYOUFUPINDIANXINGANLI;SHOUCHUANGJINGPINXIANLUFUSHEDAIDONGTUOPIN,QUANLITUIDONGWULINGSHAN、XUEFENGSHAN、LUOXIAOSHANLIANPIANTEKUNDIQU13TIAOLVYOUJINGPINXIANLUGUIHUAJIANSHE,DAIDONG689GECUNFAZHAN。WOSHENGWENLVFUPINJINGYANXIANHOUDUOCIZAIZHONGXUANBU、WENLVBU、YANGSHI、ZHONGGUOWENHUABAODENGZHULIUMEITIBAODAO。

  WEIFAHUIWENLVXIAOFEIZUOYONG,CUJINQUANMIANTUOPINYUXIANGCUNZHENXINGYOUXIAOXIANJIE,《RUOGANCUOSHI》DUIKAIZHANXIANGCUNLVYOUXIAOFEIXINGDONGJINXINGLEBUSHU。DALIFAZHANXIANGCUNMINSU,SHENRUSHISHI“YINKERUXIANG”“LVXINGSHESONGKERUCUN”JIANGLIJIHUA,GULIGEDIJIEHESHIJITUICHUXIANGCUNLVYOU“CHIZHUXINGYOUGOUYU”HUO“YIRIYOU”XIANLUXIAOFEITAOCANDENGXILIEXIANSHANGXIANXIATESEXIAOFEICHANPIN,CIJIXIANGCUNLVYOUXIAOFEIZENGZHANG。ZHELIBAYOUZHITESENONGCHANPINKAIFABAOZHUANGCHENGWENHUALVYOUCHANPIN,YINDAOGUANGDAYOUKETONGGUOYOUXIANCAIGOU、YULIUCAIGOUFENEDENGFANGSHI,JIADADUIXIANGCUNQIANFADADIQUWENHUALVYOUCHANPINCAIGOULIDU,GULIGEJIGONGHUIANYOUGUANGUIDINGJIANGGONGHUIHUODONGMUDEDIYOUXIANANPAIZAIXIANGCUNQIANFADADIQU,TONGGUO“YIGOUDAIJUAN”DENGFANGSHIYOUXIANCAIGOUXIANGCUNQIANFADADIQUWENHUALVYOUCHANPIN,TUIDONGNONGMINCHIXUZENGSHOU。SHISHIXIUXIANNONGYEHEXIANGCUNLVYOUJINGPINGONGCHENG,JIANSHEYIPIZHONGGUOMEILIXIUXIANXIANGCUN、XIUXIANNONGYEJIJUFAZHANSHIFANCUNHEXIUXIANNONGYESHIFANNONGZHUANG。JIXUTUIJINQUANGUOHESHENGJIXIANGCUNLVYOUZHONGDIANCUNJIANSHE,ZHICHIXIANGCUNLVYOUZHONGDIANCUNJICHUSHESHI、GONGGONGFUWUSHESHI、LVYOUXIANGMUJIANSHEHEKAIZHANSHICHANGTUIGUANGHUODONG。GULIGEDIZHENGHEGELEIZIJINZHICHIXIANGCUNLVYOUZHONGDIANCUN、GONGGUHETUOZHANTUOPINGONGJIANCHENGGUOYUXIANGCUNZHENXINGYOUXIAOXIANJIERENWUZHONGDIANCUNFAZHANXIUXIANNONGYEHEXIANGCUNLVYOU,CUJINNONGCUNYIERSANCHANYERONGHEFAZHAN。

信息来源: 湖南省文化和旅游厅     责任编辑: 宛俊余
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